How to write a persuasive copy for your ad or landing page: a list of forbidden and powerful words to use
Copywriting is the process of crafting messages that drive the reader to take an action about something. We can determine if a copy is persuasive, in online businesses, if it increases the number of sales made, increases the number of signups in the platform or mailing list, increases the open rate of emails and clicks on links, increases the number of shares, likes, and engagement, among other KPIs that you set and can read in your analytics platform.